Deep analysis and reporting on how AI agents are transforming commerce - from shopping assistants to autonomous buyers
Visa is positioning Intelligent Commerce Connect as infrastructure for agentic commerce, giving merchants, agent builders, and payment partners a common on-ramp for AI-driven shopping and transaction flows.
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Visa introduced Intelligent Commerce Connect, positioning it as an infrastructure layer for merchants, agent builders, and enablers to participate in AI-driven commerce.
Commerce.com's rejection of Rezolve AI's second hostile bid highlights a broader strategic contest over who will control the infrastructure, integrations, and merchant relationships behind agentic commerce.
Carrefour's move to launch a ChatGPT-powered grocery shopping experience offers another signal that major retailers are testing conversational interfaces as a new front door to product discovery and basket building.
Shopify has expanded its Agentic Storefront offering so merchants can surface products and transact through AI interfaces including ChatGPT, Microsoft Copilot, and Google Search AI Mode, signaling a meaningful shift in how brands reach shoppers beyond traditional storefronts.
Amazon's legal win against Perplexity highlights a larger strategic battle over who controls the product data, traffic flows, and monetization layers that will shape AI-mediated shopping.
Macy's has rolled out Ask Macy's, a conversational shopping assistant designed to help customers discover brands and receive personalized recommendations, offering another signal that major retailers are training shoppers to browse through AI interfaces.
Fenty Beauty's new WhatsApp-based AI advisor points to a broader shift toward messaging-led shopping journeys, where conversational interfaces increasingly shape product discovery and purchase intent.
OpenAI's latest ChatGPT shopping update adds richer browsing, product comparisons, and merchant catalog integrations while keeping checkout on merchant-owned surfaces, underscoring how platform power may split between discovery and transaction.
Sephora has launched an app within ChatGPT that gives beauty shoppers conversational product discovery, tailored recommendations, and a path toward in-chat purchasing in its US pilot.
Conferences & summits on our radar
Juniper Research projects agentic commerce will reach $1.5 trillion globally by 2030, highlighting both the scale of the opportunity and the central role of payments infrastructure and consumer trust
Glossy examines the growing friction around AI shopping agents, highlighting retailer concerns over control, customer trust, and the tradeoffs that come with handing more of discovery and buying to au
Debra Aho Williamson joins Retailgentic to unpack ChatGPT's emerging ad model, the tension between trust and monetization in AI interfaces, and why brands need to prepare for a world where agents influence what gets bought.
A retail-focused playbook for AI-led discovery, zero-click influence, GEO, and AIO optimization as shoppers move from search-first behavior to AI-first evaluation.
Shoptalk Spring 2026 made one thing clear: agents, answer engines, and AI-ready product data are becoming real retail infrastructure, not conference theater.
Modern Retail analyzes why ChatGPT moved away from Instant Checkout, highlighting the adoption and trust barriers facing autonomous shopping experiences.
Zero Click Project documents and analyzes the transformation of commerce as AI agents evolve from shopping assistants to autonomous buyers. We provide the intelligence layer for understanding agentic commerce.
As search engines, AI chatbots, and voice assistants increasingly answer queries and complete transactions without users clicking through to websites, the entire digital commerce landscape is being rewritten. This isn't a distant future - it's happening now.
Our mission is to help merchants, platforms, and technology providers navigate this shift with clarity, data, and actionable insights.
